My fellow denizen Mr. LaVey recommended changing one’s name as needed as an application of lesser magic, and provided a list of useful names in The Satanic Witch. The Devil’s followers have certainly taken it to heart, and the Devil marvels at the enthusiasm of His followers who are so intent on selecting impressive names that awkward (or perhaps ironic) moments occur when nobody believes its authenticity once a person uses his or her given name because it sounds somehow noteworthy. Satan tips His hat at Anton LaVey’s recognition of the manipulative power of a well-chosen name but thinks His followers should perhaps consider their goals and their cultures, and also their own character, a little better.
Mr. LaVey lived in a culture where authors and artists habitally use pen names and aliases, and few people in the United States would bat an eye if they learned that someone prefers another name. Americans take mostly favorably to people altering their lives or dispositions and will readily allow a person the benefit of doubt. The same person might receive undesired reactions elsewhere, however; Europeans, who generally demand a broader spectrum of impressive features than the relative superficiality of a name, are often slower to trust first impressions than Americans and would consider him or her a clown. What may impress a Midwestern redneck could be the very thing that enables a Norwegian to recognize a self-inflated buffoon when he sees one … or worse, because the European mind is historically accustomed to thinking in terms of swift disposal rather than respect when confronted with a person named “Ruthless” or similar.
Even so, names are strongly determined by short-lived fashion, and the names that Anton LaVey listed in his decades-old book convey different sentiments today. Their application in lesser magic no longer applies, and any modern witch worth her salt would be wise to study the herd’s fashion statements and learn some new names. That is, the names made sense when the book was released, but unless our witch genuinely wishes to remind her quarry of his or her grandparents’ generation by selecting among outmoded names, the list of names is now just silly. Satan actually thinks the entire book has become outdated, because few of the many indicators of a person’s position on the “LaVey personality synthesizer” are still observable; the very principle of the synthesizer is based on pseudo-scientific bunk; and women no longer must rely on manipulating men in order to get ahead.
If the primary goal of the prospective witch or warlock is to ingratiate herself or himself with other followers of Satan, recognition as a witch being more important than magical acumen, the name should obviously appeal to the Devil’s other followers. This is straight-forward thanks to Anton LaVey, whose mandate derived entirely from his being the proto-Satanist (i.e., his authority rested on him being a Satanist by example) and hence role model: a witch yearning for peer recognition needs only appeal to LaVey’s fascinations, because they are compulsively imitated by his idolizers. To apply lesser magic, this observation spells—if you will excuse the pun—a combination of a burlesque attitude with some excess body fat, some slightly morbid pastimes, and a name that resurrects either Jayne Mansfield or Marylin Monroe. Everyone outside of Satanism thinks that the 1940es are History, and burlesque shows with them, however, and are utterly unimpressed and thus immune against such sneaky witchcraft.
The Devil begs His followers to learn that the Balance Factor makes everyone know intuitively that the choice of a pompous name is typically counterbalanced with correspondingly personal shallowness. The Devil had made up a few ludicrously exaggerated examples to illustrate His point and conscientiously did a web search to avoid accidentally targeting real people, only to find proof that, regrettably, reality exceeds His imagination. Satan thinks there are just too many Marylins, Daimons, Luci-somethings, Dracos, Wolves, Sades, Ravens, Mansfields, Liliths, cliché novel characters (oh, another Dorian Gray?), and any variety of names inferring violence. Satan believes that such contrived names only highlight that kings always beget kings and slaves always beget slaves, and that no name makes the king.